Marketing Advice from Evolved Publishing

Evolved Publishing cares for authors, because the company was founded by authors. Today, the team discusses marketing, book sales and much more. Let’s once again meet the management team at Evolved Publishing: Lane Diamond – Co-Founder, Managing Publisher/Editor, Author D.T. Conklin – Co-Founder, IT Manager, Editor, Author Emlyn Chand – Marketing Director, Author Eric Pinder – Executive Editor, Author Evolved Publishing Info: … [Read more...]

Say Goodbye to Marketing, Hello to Fans!

Since most authors are on their own, that means they have to do their own marketing, which can cost plenty of time and money. Marketing plans frequently fail because most authors do not have degrees in business. Besides reading and writing, the next best thing an author loves to do is stay connected with fans. So, you know what? Say goodbye to marketing and hello to your fans! Relationship Marketing is a way to connect with your target … [Read more...]

The Author Brand

Your brand is not just your name, or the title of your book. It is everything about you. Authors must be experts in their craft and industry, along with understanding their genre and target audience. Like any other company, YOU are the brand! I used to think that meeting an editor at a publishing company, or meeting a literary agent would lead to my big break. That could not have been farther from the truth. My big break came by hiring an … [Read more...]

Make Contact

  I rarely discuss what I do during the day in this blog. However, I think it is important for this example to understand how to build your author career. Here is what I did over the last two days. Tuesday My new book, Middle Room, was released. The target audience is tweens. (Fifth through eighth graders. Fourth graders are a possibility as well, because it is late in the school year.) I had a speaking engagement at an … [Read more...]

Apply To Be An Author

Whether you are trying to sign with a literary agent, traditional publisher, or going with a self-publisher, you need to take the approach as if you are applying for a job. The more you excel in areas that involve being an author, the better chance someone will hire you or simply believe in you. If you understand the skills and duties that are associated with your craft, then you can better understand your strengths and weaknesses. By taking … [Read more...]