Which is Better: Traditional Publishing or Self-Publishing?

Traditional publishing has a marketing plan that they’ve been using for 90 years. They invest their marketing dollars in specific areas and will continue to stick with that trend. Marketing the Traditional Way: ~ Target Market Research ~ Book Conferences ~ Events ~ Book Signings ~ Placement of books in big box stores ~ Placement in bookstores, both chain and local (Especially bookstores that report numbers to the New York … [Read more...]

Why did self-publishing drop 46%?

Over the years, people have claimed that traditional publishing is a dinosaur, eBooks are the future, and self-publishing is taking over. However, the facts don’t support those theories. Before moving on, the purpose of any blog on UP Authors is to help you make decisions and move forward productively. We don’t guess at UP Authors, nor do we give you our opinion. We stick with reality and leave the fiction to the writing of … [Read more...]

16 Facts About eBooks & Print Books

There was a time when the most heated and debated subject was Traditional Publishing vs. Self-Publishing. Now, the debate shifts to eBooks vs. Print books. Instead of debating and getting all worked up about opinions, let’s look at the facts from different sources to get an idea of what’s going on. ~ 75% of people between the ages of 16-29 have read a printed book in the last year. The younger generation has preferred digital products with … [Read more...]

13 Facts to Sell More Books

If you know exactly what readers are doing and what they want most in the world, then you have an advantage over authors that really don’t pay attention. Use these statistics for your marketing and your future writing projects. When do readers purchase books? ~ Readers purchase books more in the first half of the year, compared to the second half. (Source: Adult Book Trends Update) Most authors believe that books are bought during the … [Read more...]

10 Bookstores for Self-Published Authors

There’s been a high demand for self-published authors to get into bookstores. Here’s a list to get you started. Barnes & Noble Stores Summary: Let’s start with the longshot. There’s over 100,000 submissions each year, but if you follow their guidelines, it’s worth the chance. Website: http://www.barnesandnobleinc.com/for_authors/how_to_work_with_bn/how_to_work_with_bn.html Watermark Books Summary: According to the owner, Sarah … [Read more...]