Five Ways to Impress a Publisher

Evolved PublishingThis is a behind the scenes look at Evolved Publishing and Part II in a five part series. In this interview, you will discover five ways to impress a publisher.

Let’s once again meet the team at EP:

Lane Diamond – Co-Founder, Managing Publisher/Editor, Author

D.T. Conklin – Co-Founder, IT Manager, Editor, Author

Emlyn Chand – Marketing Director, Author

Eric Pinder – Executive Editor, Author

Evolved Publishing Info:

RK: Does traditional publishing still have value to authors that believe self-publishing is the way to go?

Answered by Lane Diamond: To be clear, we don’t consider ourselves “traditional” publishing at all. Our business model is a new hybrid, designed specifically to take advantage of this new marketplace, and to address the authors’ demands in the new paradigm. Authors who join us bring not only their good work, but their blood, sweat and tears. They become a full part of the team. Having said that….

It’s interesting to note that a high percentage of our submissions now come from self-published authors who’ve found the process a tough slog. Sure, they can publish their work easily enough, but selling it is a whole different matter. Additionally, obtaining the proper processes for their work – editing, cover art, marketing – is difficult and often expensive – and not always top-notch. As an example, we receive a lot of “edited” pieces that still require a considerable amount of editing in order to meet our standards for publication.

RK: So how is your Hybrid Publishing version more updated to the industry?

Answered by Lane Diamond: In our business model, we focus on an enthusiastic team environment, bringing our people together to help one another in this difficult marketplace. We have first-rate editors, cover artists, and inexpensive but effective marketing efforts to help the author build her personal brand. Few books these days go through the rigorous and demanding editing process through which we put our books; we believe that helps us to stand apart. Furthermore, it helps us to establish a reputation under which the author enjoys the added benefit of “dual branding.” Readers may find her through her personal brand, or they may find her through the EP brand, and the significant promotional work we put into that.

The word is spreading: even if a particular book from EP is not your cup of tea (genre, style, etc.), you can at least rest assured that it’s a quality, professional product.

RK: How is EP different from other publishers?

Answered by D.T. Conklin: We truly understand where the author is coming from. Because of our desire to succeed as authors first, and publishers second, we look at every problem through the eyes of first those who write the books, and then as publishers. Sometimes the two sides argue a little bit, but that’s where we really force ourselves to shine and find a solution that benefits all parties involved.

RK: In what ways does EP make the experience for authors upbeat?

Answered by Emlyn Chand: In so many ways! First and foremost, Evolved is all about connecting people—authors to editors and artists, to readers, and to each other. We’ve always got a great conversation going in either our Street Team (group for fans on Facebook) or our house group (just for us). We’re there to answer each other’s questions, offer encouragement and advice, and to make this the best possible experience for everyone involved.

RK: Quality is certainly important, but I’m sure you agree that marketing has to be just as important.

Answered by Emlyn Chand: As Marketing Director, I’m there to answer questions our authors have about how to promote their books and build their brand. Each of the other members of management is also perma-available to discuss new projects, publishing deadlines, and editing questions.

The main plus for me as an author is the guarantee that each of my new books will be the best it can be with regards to story, editing, cover design, and formatting, because of the great team of professionals backing my project and doing everything they can to make it a success.

RK: Name five things an author can do to impress you.

Answered by D.T. Conklin:

1)      Be yourself—I don’t want to read a stale cover letter or initial email. It needs to be professional, but let some personality shine through. That personality will grab me far faster than anything else.

2)      Show a willingness to evolve. I deal with trying to find new methods of polishing, promoting, and selling books every day. The industry is changing so fast that we’re constantly in a state of finding the next thing that works. And this includes more than just the selling side. It also includes the editing side. Authors must be willing to learn how to advance their craft, and work on it every day.

3)      Engage their fans on a personal level. I’m not asking for authors to be everyone’s BFF, but we all connect better when we’re talking about Star Wars or Doctor Who.

4)      Be technologically adept. We live in a world of technology, and authors need to not only take advantage of that, but understand how to embrace it. Yes, I like it when they can throw open Photoshop and understand basic graphic manipulation—I’m not asking them to be Graphic Artists, but they should at least understand how to crop and resize. I like it when they know how to link their gmail account to their Microsoft Outlook. These may seem like nitpicky things, and ultimately not that important to writing or selling books, but it’s vitally important to #2 and #3.

5)      Don’t SPAM! I hate it. I hate authors who constantly try to sell their work, when 9 of 10 Facebook posts are about their super-awesome-cool-spectacular book(s). It gets old. It gets tiring. It gets unfriended.

RK: What genres do you accept? Fiction or non-fiction? What target audiences are you after?

Answered by Eric Pinder: Fiction has been our bread-and-butter so far, though we’ve also published a memoir and currently are considering another creative nonfiction project. I’d describe our target audience as “people of all ages who like to read.” We’ve published fiction in genres as wide-ranging as science fiction, literary fiction, romance, hardboiled detective stories and thrillers. I expect that list will continue to expand. We’re open to most genres, as long as the quality and audience are there. The only kind of writing we’re not currently considering is poetry.

Look for Part III of this interview in our next blog….

Ron Knight

Have you submitted your fiction book to the UP Authors Fiction Challenge? There are over $2,500 in prizes!

Ron Knight

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