Blinded By Passion

You wrote a book. Finished it. And will try to sell that book. You are enthusiastic. Excited. Pumped UP. A big smile is plastered on your face. You are thrilled with the possibilities of your book.

Then something happens. Either you begin to receive rejection letters, or book sales are much lower than expected. You try to stay determined and continue the tough fight. In fact, you become obsessed at getting your book into the hands of the readers. Nothing will stand in your way of selling that book.

Many authors go through those emotions. In fact, I’ll bet that you have gone through a similar situation. When enthusiasm turns to obsession, it means that you are “Blinded by Passion.”

It’s an easy trap to fall in. After all, why shouldn’t you be optimistic and excited about your book?

The problem is that your book becomes the main focus. If you want to be an author for the long haul, then your career has to become the main focus.

Spend four to six months marketing yourself and the book before it is published. Then, spend another four months marketing yourself and your book, after it is published. During that eight to ten months write your next book, while adding the marketing for that new release.

Remember that your time should be divided this way:

~ Reading (Most important)

~ Writing Books (Several books)

~ Marketing (Yourself and your books, searching for new opportunities.)

~ Publishing (Networking, studying the publishing industry, searching for opportunities, packaging/selling your books.)

These four keys need your attention. Do not fall into the trap of concentrating on one book, turning your enthusiasm into an obsession, ultimately becoming blinded by your passion.

Here is the rule: From the time you publish your book, you have 120 days remaining to market and sell it. After the 120 days, your book is a dinosaur.

There is one slight exception to this rule. If you write children’s books (elementary school), tween books (middle schoolers), or teen books (high schoolers), then your marketing campaign starts over each year for that same book, or book series. The reason is because there will always be a new wave of fourth graders, or a new wave of seventh graders, or a new wave of sophomores.

For example. If you wrote a teen book for high schoolers, each year, there will be a new freshman class that has yet to read your book. Which means, you have a new audience. Just remember that you should constantly improve your marketing plan each year. Also, it is not a bad idea to come up with a new book series, adding more choices and potential book sales.

As for authors that write adult fiction, you need to produce a new book at least once a year. Ideally, you should have a new book every six to eight months.

Your career should be the ultimate focus and your books should be one of the many functioning parts of that career.

If you concentrate on increasing opportunities, it will make your career. If you concentrate on just one book, then it will break your career.

Ron Knight

“UP Authors Promotion Contest!” UP Authors are giving away awards in FIVE different categories! This is your chance to Rise UP!

Six principles of Untraditional Publishing: Confidence, Knowledge, Self-Discovery, Experience, Relationship Marketing, and Sales. Excel in these areas and you will have an author career.


Ron Knight

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  1. Thank you again and again on all that you write. I find it inspiration and very much needed to keep life as an author real.