Behind the Scenes: Evolved Publishing

round tableUP Authors turns the spotlight on Evolved Publishing, an emerging alternative for authors!”

Publishing Spotlight: Evolved Publishing

It can be difficult, if not impossible, to find the right publisher. I want to introduce to you one of the up and coming small press publishers in the country. Let’s meet the management team at Evolved Publishing:

Lane Diamond – Co-Founder, Managing Publisher/Editor, Author

D.T. Conklin – Co-Founder, IT Manager, Editor, Author

Emlyn Chand – Marketing Director, Author

Eric Pinder – Executive Editor, Author

Evolved Publishing Info:

This first question is from authors: Describe Evolved Publishing in two sentences. (lol.)

Answered by Lane Diamond: EP is first an author-centric, small press publisher, dedicated to the simple proposition that “Quality Matters,” which of course makes us also a reader-centric publisher. We have structured our business to accommodate the sweeping changes taking place in the industry, and to excel in this brave new world.

How did EP get started?

Answered by Lane Diamond: D.T. Conklin (a former client of my freelance editing services) and I were commiserating about the state of the publishing industry, about how landing an agent and getting a book deal in the traditional sense was akin to winning the lottery, at least as far as the odds of success go. Indeed, I’d just received my fourth consecutive “positive rejection” from an agent, in which they told me how wonderful my book was, but…. The market/economic conditions, coupled with the general evolving (some would say declining) state of the traditional industry, was keeping me out.

What did you and Conklin decide to do next?

Answered by Lane Diamond: We watched the new technological revolution starting to take hold, and thought that, surely, a publisher had set themselves up to capitalize on these changes.

And what conclusion did you make?

Answered by Lane Diamond: Well, we didn’t really find what we were looking for, so in the best American can-do tradition, and being kindred spirits, we decided to jump into the arena to fill what we thought of as a glaring void.

How did you approach becoming a publisher?

Answered by Lane Diamond: From day one, we approached building the business model with one guiding philosophy/question: What do we want as authors? It may sound strange, but it was never about being publishers for us; it was about being with an organization that gave us the best chance not only of entry into the industry as authors, but of long-term success and fair treatment once we got there. Indeed, you’ll note that every member of the management team is also an author.

As we grow, those early principles continue to guide us.

In what ways is the publishing industry evolving?

Answered by Lane Diamond: Clearly, the ebook revolution lies at the heart of the industry’s evolution. This led to the boom in self-publishing, which led to some early success stories. Brick and mortar bookstores are in a state of decline – Borders is gone, Barnes and Noble is closing many stores, and reducing book inventory/selection in those that remain. More people are buying from steep discounters, or online, or both. And of course, more people are trading in their physical books for ebooks. This, in turn, has created some real financial challenges for the traditional publishing industry, which must now adapt or perish. Let’s face it: this is an industry that has been trapped in its own brand of dogma for a long time, and not one to adapt easily.

In what ways is the publishing industry not evolving?

Answered by Lane Diamond: The one thing that has not evolved is the general state of self-published books. While it’s true that more quality books are being self-published these days, it’s also true that more sub-standard books are being self-published. The sheer volume of self-pubbed books is mind-boggling, and the overall percentage of high quality works in that realm remains low.

Compare authors in 2013 to authors in the 90’s.

Answered by Eric Pinder: Writers are writers, and stories are stories, whether the words appear on scrolls or pages or computer screens. The technology we use is the only thing that’s changed. Typewriters are almost extinct, but I don’t think the creative part of the writing process is all that different today for most writers. We still craft stories and agonize over revisions. We still put in the same hours. What technology affects the most is the business side of a writing career, which I think eats up more hours in the day than it used to.

Explain the hours being “eaten up” on the business side of the author career.

Answered by Eric Pinder: In 2013, it’s easier than ever before for writers to network, research and promote their work. This is both a blessing and a curse. The hours we spend updating our blogs or thinking up witty sentences for Twitter would have been used to add another chapter to our novels, back in the early ’90s.

Look for Part II of this interview in our next blog….

Ron Knight

Have you submitted your fiction book to the UP Authors Fiction Challenge? There are over $2,500 in prizes! 

Ron Knight

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  1. Thank you, Ron, for giving us this opportunity. I hope some indie authors out there find some useful information in it. 🙂