Authors: This One Sheet of Paper is Amazing!

9MBQ46You probably lack many things including time, money, and opportunities. Remember this key point: “Imagination is the one thing that will make up for everything you lack.”

This means your powerful imagination will ignite after writing this one sheet of paper and success will follow!

Note: Being different is the only edge you have over thousands of unproven authors who are doing the same thing. Take this sheet of paper seriously!

Step One: Target Audience Description

On your one sheet of paper, do the following:

  • Describe one person that will love your book and benefit from the story. When you think about that person, consider the one need which isn’t being met in their lives.
  • Create a 20 word pitch based on this question, “What are three ways my book will change the lives of others?”

Note: If you’re having trouble answering that question for your pitch, then try completing this statement based on the theme of your book, “There has got to be a better way to do [blank].”

It’s tough getting the pitch down, but this may be the most important thing you do. The pitch needs to be an explosive curveball that arrives quickly, but gives a last second surprise while being directed to a specific audience.

Here’s an example of when Sergey Brin and Larry Page, the founders of Google, gave a pitch to an investor. (Keep in mind that several people were pitching their ideas to that investor and there was someone who had a similar idea as Brin and Page.)

Listen to the 10 words that launched their business, “Google provides access to the world’s information in one click.”

Needless to say, Brin and Page were able to fund Google.

Here’s a 3 word pitch that author Michael Crichton used on Steven Spielberg for Jurassic Park, “Dinosaurs and DNA.”

Crichton wasn’t even finished writing Jurassic Park, but Spielberg made Crichton promise not to show the book to anyone else…all based on the three words of, “Dinosaurs and DNA.”

Step Two: Write These Statements.

When you’re finished with your pitch and your description of one person, you can also add these statements:

“I will become an author that will be ranked in the top 20% of my genre.”

“I will invest at least 3% of my income each month into my author career and marketing plan.”

“I will read at least 9 minutes a day.”

“I will be responsible for my own success and keep moving forward, even when things don’t go my way.”

“After reading my book, people will never look at [blank] the same way again.”

This one sheet of paper should be used as the foundation of everything you will do in the future and will be your reminder of why you sell books and to whom those books will be sold.

Are you ready for 100 ideas to sell more books? Visit 12 Month Author Marketing Plan!

Ron Knight

Do you want FREE marketing? Join the 9 Minute Reading Challenge! All authors that sign up will be promoted!

Ron Knight

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