60:M Author Plan

If you only had sixty hours to execute a brilliant marketing plan, what would you do with that time? Really think about that question. You have sixty hours to work with. What kind of ideas could you come up with that will keep you inside the sixty-hour timeframe? 

Your sixty-hour marketing plan may include social media, networking, blogging, or starting an eNewsletter. Be careful. Your time is limited. 

You may spend some of that time on researching your target audience, so that you do not waste precious minutes with the wrong plan. I think that is a smart approach. Your marketing must produce results in only sixty hours. Prep work is a good way to start. 

“What target audience do I want to reach?” Knowing your readers will save time on your sixty hours. 

“What is the biggest need of my target audience?” Knowing how to entertain your audience and solve needs using your books will guide your marketing plan. 

“How can I reach my target audience locally? Nationally?” With only sixty hours, time is limited. You will have to be bold and use your imagination for more than writing. Use your imagination to gain attention of your target readers. 

“What will I say to my target audience? What is my pitch?” Once you have the attention of your readers, content and words are crucial. With sixty hours, you may only get one shot at drawing in your target audience. All of your content has to help your readers in one fashion or another. Every post on Facebook, every Tweet, blog, eNewsletter; every time you speak to a reader, you must make it count. 

“How can I show my target audience that I’m unique?” What separates you from other authors? Why are your talents unique? How does that unique gift relate to your readers? And remember the key word is,SHOW. (Not tell.) 

Time + Impact = Results 

If you spend two hours a week writing two 500-word blogs, the impact could be minimal. Instead, you should spend two hours a week writing four 200-word blogs, making sure all content relates to your readers. (No updates on your family vacation. The content must fill a need for your target audience.) And do not post blogs on Monday, because that is the heaviest blog day. 

If your sixty-hour marketing plan includes social media, then do not waste a single post, or tweet on personal updates. Every post must relate to your target audience. Use your genre as a guideline. If you write romance, then make sure your content is romance. If you write for a younger audience, then post things for that younger audience. 

Maybe your sixty-hour plan is bold enough to give away a free eBook to attract your target audience. It takes a confident author to pull that off, but remember, getting your stories in the hands of the readers is what marketing is all about. 

Forget about anything that is time consuming and will eat into your sixty-hours. For example, if you put up a table at an event, it could eat up five-eight hours of your time with little results. 

Time + Impact = Results. 

How will you spend your time? What impact are you making with your time? Sixty hours can fly by if you are not careful. 

There is a unique idea hiding inside that imagination of yours. It is an idea that will have minimal time, but lucrative impact. Your imagination can produce rewards in your writing and your marketing. Dig deep and find your path. 

Let me say that again, because it is important. There is a unique idea hiding inside that imagination of yours. Find it. 

By the way. Sixty hours over a course of a year is about ten minutes a day…fyi. 

Ron Knight 



Ron Knight

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  1. Ron, I am currently entrolled in a self-marketing seminar, Audrey Shaffer’s periodic self-help platform for authors and other entrepeneurs. You and she are saying the same thing: find a unique niche, pitch to that niche (almost rhymes), and don’t lose sight of that goal, ever.

    Well, I’m finding that the goal sounds straightforward but is hard to reach. It seems that I cannot decide what I like more–novel writing or essay writing (e.g., book reviews, blog articles). I cannot decide what kind of romance I want to write–traditional or gay. I canot stick with my unique niche (romance in ancient Ireland) but find myself all over the map, from Ireland to Nevada; and venturing from the 5th C to the 212st C AD.
    I tell Audrey it’s because, growing alarmingly old, I don’t have time to fart around in one narrow corner. So there must be some way I can grab attention and begin to be noticed. When I find that elusive formula, I’ll share it with you.
    Thanks for your blog. I always enjoy it, rarely respond. Erin OQuinn