Why are Paperbacks Still Popular?

MCS BLOG 21Seventy-five years ago, paperbacks had originally became popular at time when the world had been in a depression. Publishers were scrambling for ideas, because people weren’t buying books.

When Allen Lane, chairman of British Publishing stepped off a train in London, he noticed several magazines with fiction stories. That’s when he got the idea to sell a new kind of book called paperbacks at a low cost. (Same cost as 10 packs of cigarettes.)

This was also the start of a new publishing house called, Penguin Books.

Why are paperbacks still popular and outselling eBooks?

~ Studies show that people read differently on paper than on a screen in which the distractions are higher and retaining what they are reading is less. (Source: James Madison University Research Study)

~ Print books are easier for “impulse buying,” as compared to eBooks in which you need to purchase a reading device for $499.

~ People tend to skim eBooks, but read paperback books line-for-line. This actually makes reading eBooks more difficult. (Source: James Madison University Research Study)

~ Too much “fluff” has been added to children’s stories in eBooks like animation and games. The children skip the reading and focus on the animation. (Source: Joan Ganz Cooney Center at Sesame Workshop.)

~ For teens and adults, the distraction from reading an eBook comes in way of email and social media notification, tempting you away from the reading. (Source: Geekwire)

~ College students and those reading business books have a more difficult time making notes in the margin on an eBook using the “tools” rather than just reading a printed book and using a highlighter, pen, and sticky note. (Source: Ryerson University Research Study)

~ PEW Research says that 75% of people between the ages of 16-29 have read a printed book in the last year. This means that the younger generation may love digital products, but they still enjoy printed books.

~ You can’t replace the feeling of holding a printed book, the smell and feel of turning the pages. (Although, eBooks have attempted to recreate this feeling with simulated page turns, bookmarks, and book binding, but failed.)

~ Closing a large printed book has a much better feeling than clicking off a large eBook.

~ For authors, nothing will replace the feeling of autographing a printed book and eBooks can’t be collectible first editions, but printed books can.

~ Print books helps the economy more than eBooks. Bookstores, distribution companies, printers, and many others benefit from printed books.

~ Printed books don’t have a battery that can run out.

~ You don’t have to turn off your printed book on the plane.

~ Go ahead and leave your eBook at home when heading to the beach and bring your printed book instead. The sun doesn’t make a printed page go dark like an eReader device.

~ Don’t try to read your eBook during a hot bath.

~ Printed books look better on the shelf than eBooks look in your eReader shelf.

~ It’s better for an author to bring printed books to an event rather than telling everyone to check out their Amazon page.

~ 90% of people still read printed books. If you want to compare value, I’m not sure there’s a better case than that.

“Reading an eBook is similar to running on a treadmill rather than running outside.” ~ Jeff Staiger, UO Librarian

As an author, I’m going back to printed books for the simple reason that I’ll make more money. I will still “test” eBooks and use as secondary way to make money.

What are you going to do?

“Books sell for a reason. Look at this objectively and you will have the secret to selling millions of books yourself.” ~ Ron Knight

Do you need a marketing plan with over 100 ideas to sell books? Check out 12 Month Author Marketing Plan! (Sorry, it’s only in eBook for 99 cents at this time. Printed book is coming soon!!!)

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Ron Knight

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