Three Key Selling Points for Books

3-key-pointsThere are two main ways authors sell books on Facebook. Here’s an example that has the least chance to sell books. It goes something like this…

“I just released a new eBook on Amazon for $3.99! Pick up your copy today!”

To better your chances, it should sound like this…

“The planet is still under violent siege by ferocious animals. Humans are their desperate prey. Except some humans are evolving, mutating into a savage species that could save civilization—or end it.”

That was from Zoo 2, by James Patterson. I often use him as a marketing example. Like all successful authors, Patterson promotes books using three key selling points:

  • Challenge
  • Struggle
  • Resolution

Challenge

There is a problem or dispute.

“The planet is still under violent siege by ferocious animals.”

Struggle

Attempting to break free and solve the problem or dispute.

“Humans are their desperate prey. Except some humans are evolving…”

Resolution

Whoever is reading your post, is already excited, so give them a teaser on how the problem/dispute is solved.

“Mutating savage species could save civilization—or end it.”

By using Challenge, Struggle, and Resolution in your book promotions, sales will follow.

For another example, see below.

Ron Knight

Bonus Blog on Three Key Selling Points

Here’s an example of how to use your story as a way to reach the emotions of potential readers. Notice in this example, the “challenge” is posed with a question.

“Do you want to become an author in the top 20%? You have the imagination and motivation, you just need detailed advice to sell more books, especially on days when you have lost all hope. What you need is a step-by-step monthly guide for your marketing.”

Challenge

“Do you want to become an author in the top 20%?”

Struggle

“You have the imagination and motivation, you just need detailed advice to sell more books, especially on days when you have lost all hope.”

Resolution

“What you need is a step-by-step monthly guide for your marketing.”

12 Month Author Marketing Plan

Ron Knight

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