The Next Genre Craze

How many of you wished that five years ago, you could have come up with a high school love triangle involving a vampire, a werewolf, and a teenage girl that sputters out sentences like every word is painful to say. Or maybe ten years ago, you wrote about an awesome wizard school.

No worries. I’ll tell you the next big craze. Just to warn you, authors in the publishing loop have already begun switching over to this genre a year ago. If you haven’t started yet, you may fall a little behind.

The next big craze for tweens, teens, and young adults, are psychological thrillers. A  psychological thriller is a heart-pumping mystery, with a dark format, but leans toward mind-games, with a villain that does not have to be a person, but rather a feeling that something is wrong, creating a setting for the characters that skirts the line between what is real and what is possibly real, with a hint of terror, a dash of romance, a pinch of comedy, and in the end, just messes with your head.

Think about why a psychological thriller craze makes perfect sense.

You can only defeat a vampire and wizard by…

Giving the reader a different choice. Publishers know that they cannot steal loyal Twilight or Harry Potter fans by creating similar books. The only way to share that market is to produce books that run parallel to the vampire and fantasy market. What other genre can do that?

All good things must end, so…

A new genre makes perfect sense as Twilight and Harry Potter level off. The market for vampires and fantasy will remain, but it will be squeezed by another genre, limiting the attention of readers. It does not make sense that publishers will look for another vampire story or wizard story to carry the torch for another five to ten years. In fact, these genre’s can…and will…always be around. Conversely, this blog is about the next craze.

Literary agents and publishers are preparing for the next five years by…

Signing authors that write psychological thrillers for tweens, teens, and young adults. Agencies and publishing houses do not look at the current trends or fads. They think down the road. I know for a fact that agents and publishers have already begun their search. I also know for a fact that authors that wrote adult fiction thrillers, are now writing tween/teen/YA thrillers. John Grisham started six months ago and has now released two thriller books for tweens. He’s a little early, but John rather be early than late.

You may be a self-motivated (self-published) author that does not like agents or traditional publishers, but you should still watch what they are doing. If they are preparing for psychological thrillers, then so should you.

But you do not write psychological thrillers…

So what should you do? I think you should decide if you are writing for yourself, or you are writing for readers. If you are writing for yourself, then there is no need to adjust or change. However, if you are writing to have a career as an author, then you have to learn to write what readers are looking for. Even better, you should start right now by writing books that readers will be looking for.

You just looked up Ron Knight’s profile and noticed…

That he coincidentally writes psychological thrillers for tweens/teens/YA, so he must be writing this blog for that reason.

I switched over eight months ago to devote time writing psychological thrillers for tweens. A month ago, I began writing for young adults as well. Why? Because I know the trend is coming. But why didn’t I tell you eight months ago? Well, just because I believe something, doesn’t mean you will. Heck, there some of you that probably still do not believe me right now. Nevertheless, I’m here to guide and assist your writing career. If I keep my mouth shut any longer, that would not be much help to you.

But the shelves are still filled with vampires and fantasy…

Which means nothing five years from now. The consumer wants certain books right now. It’s the job of publishers, bookstores, and the mass-market to provide the readers with what they want to purchase. It’s also the job of publishers to know what consumers will want in the future. Those books do not just appear a day before the craze starts. Publishers are making preparations so their business will thrive well into the future.

Okay, these are all good points, but…

How can anyone be sure? Well I’m not kind of sure, I’m positive. Authors, agents, and publishers would not start making the switch on a hunch. There are other detailed reasons, which I’ll explain in the next blog. To give you a hint, think about a market that is being neglected.

Publishers need a way to reach that market. So the publishers need authors that can produce books for that market. I will share more of that information in the next blog and continue to prove the psychological thriller concept.

Here are three questions to ponder as you belt out your constructive comments to me.

Why are publishers evaluating a neglected market?

The answer should be fairly obvious. It’s because a neglected market is an unused market. This means, there are dollars waiting to be earned in that market.

Secondly, what makes more sense?

  1. The vampire and fantasy craze will continue to grow in the next five to ten years.
  2. The vampire and fantasy craze will level off, but still rule the market.
  3. Readers will still be loyal to their favorite vampire or fantasy characters, but they will need something else to read as well.

And third, what genre makes the most sense for a smooth transition from the vampire and/or fantasy genre? 

  1. Romance (Not age appropriate for tweens and teens.)
  2. Horror (See romance comment.)
  3. Action/Adventure (No mystery.)
  4. Sci-Fi (Similar to fantasy, but not different enough to capture a new market.)
  5. Drama (A dilemma that lacks tension.)
  6. Suspense (Tension that lacks dilemma.)
  7. Historic (zzzzz….)
  8. Western (No comment.)
  9. Mystery (Actually, this could make a run in the next five years, bringing back the Nancy Drew type books. However, not a realistic transition from vampires and fantasy.)
  10. Psychological Thrillers (Heart-pumping mystery with a dark feel that blurs the line between reality and fiction.)

I hope this advice has been encouraging, not discouraging. Remember the definition of an author. “Originator of ideas.”

If you wait five years, you will not be original…

Ron Knight 

I validate all my books at Brand Eleven Eleven, so they are tested and perfected, before my readers purchase the novel. 

Ron Knight

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