Doubters vs. Authors

“The only thing I was fit for was to be a writer, and this notion rested solely on my suspicion that I would never be fit for real work, and that writing didn’t require any.” ~ Russell Baker. If you’ve been writing for more than two years, then you may have heard others tell you to get a real job, or that becoming a famous author isn’t possible unless you have great connections. Keep in mind that those who never wrote anything in their … [Read more...]

Which is Better: Traditional Publishing or Self-Publishing?

Traditional publishing has a marketing plan that they’ve been using for 90 years. They invest their marketing dollars in specific areas and will continue to stick with that trend. Marketing the Traditional Way: ~ Target Market Research ~ Book Conferences ~ Events ~ Book Signings ~ Placement of books in big box stores ~ Placement in bookstores, both chain and local (Especially bookstores that report numbers to the New York … [Read more...]

Five Ways to Impress a Publisher

This is a behind the scenes look at Evolved Publishing and Part II in a five part series. In this interview, you will discover five ways to impress a publisher. Let’s once again meet the team at EP: Lane Diamond – Co-Founder, Managing Publisher/Editor, Author D.T. Conklin – Co-Founder, IT Manager, Editor, Author Emlyn Chand – Marketing Director, Author Eric Pinder – Executive Editor, Author Evolved Publishing Info: … [Read more...]

Pricing Your eBook

You have two books in your hands. In your right hand is a book from James Patterson that costs $9.99. In your left hand is a book from Jon Truss that costs $0.99. You know James Patterson, but you do not know Jon Truss. However, both books sound pretty interesting. Which do you choose? This is what’s happening with eBooks. The result is that most readers these days are taking a chance on the $0.99 book, which is a huge advantage for up and … [Read more...]

Using Cinema to Market Books

Advertise your books using Cinema Spots, Cinema Slides, Cinema Scenes, or Lobby Promotions. Cinema Spots ~ This starts at the feature film’s published show time and in a lights-down environment so that the audience is more attentive. ~ Spots can be purchased for 30 seconds, 45, 60, 90, or 120. ~ Choose rating of movie to fit your genre and books: G, PG, PG-13, R. Cinema Slides These pre-show slides have a different content like … [Read more...]