Game Changer for Authors

The information in this blog and the list provided is life changing. Do not dismiss the simple idea of short burst activities in order to succeed. Short burst activities help you consume different ideas. You then combine those ideas into something unique. Once you have ideas that no one else has, then you’re the one who receives the money! Unique ideas are developed in two ways: Creating something special that will benefit a certain … [Read more...]

Marketing Books

Did you know that 40% of self-published authors have been writing books for 10 years or more? Did you know that traditional publishing has been around for 90 years? The top 6 traditional publishing houses control 98% of the market. This means that millions of self-published authors, along with midlist authors and small publishing houses are battling for that 2%. The key to a self-published author being successful in marketing is doing … [Read more...]

Which is Better: Traditional Publishing or Self-Publishing?

Traditional publishing has a marketing plan that they’ve been using for 90 years. They invest their marketing dollars in specific areas and will continue to stick with that trend. Marketing the Traditional Way: ~ Target Market Research ~ Book Conferences ~ Events ~ Book Signings ~ Placement of books in big box stores ~ Placement in bookstores, both chain and local (Especially bookstores that report numbers to the New York … [Read more...]

Why did self-publishing drop 46%?

Over the years, people have claimed that traditional publishing is a dinosaur, eBooks are the future, and self-publishing is taking over. However, the facts don’t support those theories. Before moving on, the purpose of any blog on UP Authors is to help you make decisions and move forward productively. We don’t guess at UP Authors, nor do we give you our opinion. We stick with reality and leave the fiction to the writing of … [Read more...]

8 Facts About Traditional Publishing & Self-Publishing

By looking at the developments in publishing, authors can move forward based on what’s working and what’s not working. It’s important to study industry trends so that you can make key decisions with your writing career. What problems are traditional publishing facing and how are they solving those problems? ~ “With (traditional) publishers nervous about the growing power of Amazon as their largest customer for both physical and digital … [Read more...]