Public Relations for Authors

There is a difference between your marketing plan and your public relations plan. When you are an author, marketing focuses more on your target audience, what your fans want to read, how to locate and sell to those fans. PR is focused on building relationships, networking, getting you next to agents and publishers.  I look at it this way. Marketing concentrates on the overall plan. Public Relations concentrates on the details of that … [Read more...]

You are an Author

5% of authors in the world make enough money that they do not need another job. 15% of authors are talented and motivated. They are just a couple steps away from being in the 5% range. 80% of authors do not respect the craft. Which are you? I can bet a nickel right now that you are in the 15% range. When I write these blogs, I know I’m helping authors with talent and motivation. Sure, I have a few of the 5% stop by once in awhile to remind … [Read more...]

Quick Marketing Tips

“An original writer is not one who imitates nobody, but one whom nobody can imitate.” Francois-Rene, Vicomte de Chateaubriand   What is the purpose for marketing books and authors?   Know your customers. Find those customers. Reach the customers. Tell customers about your book. Convince the customer to purchase your book. Be able to explain to literary agents and traditional publishers who will purchase your book.  What are … [Read more...]

Bestseller vs Best Seller

There are two types of authors. First, there is the author who says, “I guarantee my book is going to be a bestseller.” The second type of author says, “I am going to be the best seller of my book.” Which type are you?  The fastest way to let someone in the publishing industry know that you are an amateur author is by telling them, “My book is going to be on the bestsellers list.” If you said this to a literary agent or written it in query … [Read more...]

Opportunities for Authors

One of the fastest ways to success or letting the world know what a talented author you are, is being aware of the opportunities that surround you. In fact, you have missed a pathway to your destiny by accident on several occasions. How about we make sure that never happens again. All authors start out with enthusiasm and confidence. (Or at least, motivated.) As the long hard road to having a career as an author is revealed, your enthusiasm … [Read more...]