$20 Marketing Plan for Authors

There’s one marketing idea that you’ve never tried, nor have you ever thought of doing, yet it is just about guaranteed to sell books. It’s better than anything else you’ve ever done before. Here it is… Pay someone $20 to tell everyone in their phone contact list and social media about your book. Before you roll your eyes and click off this blog, think about it for a moment. Can you imagine if 200 new readers heard about your book today? … [Read more...]

Path to Readers

Let’s say you were approached by a college that reconstructed their campus. Your job will be to build new paths from the student buildings, across the new park filled with trees, wooden benches, statues and water fountains, to the three buildings that hold classes. What would you do? Most people would map out the paths from the student dorms to the buildings, using the park as a guide. Then create the paths and pave them. However, this … [Read more...]

Simplify to Sell More Books

You have 7-8 seconds to keep someone’s attention. (How am I doing so far? Lol) Your marketing, book descriptions, and your stories should have two main themes: Powerful and Simple. Did you know it’s actually more difficult to make a simple marketing campaign for your books than a complicated marketing plan? Anyone can post something people ignore; it takes talent and practice to post something memorable. Here are some tips to keep your … [Read more...]

Millions of These Readers

Think about what kind of person would want to read a variety of books. There are millions out there, anxious to fill their bookshelves. They can even write-off the purchase of books as an expense. These people purchase more books than anyone else. They have books by their bedside, in their car, on their phone, and stuffed in purses and backpacks. They love bookstores and are always on the lookout for a new book. Who are they? Authors. … [Read more...]

What Do Americans Buy?

If you understand the purchasing habits of Americans, then you can market your books accordingly. Here’s some easy information for you to adjust your marketing strategies. Americans spend more money on Lottery Tickets than anything else. 2nd on the list was Sports Tickets. If you have books related to gambling or sports, or a marketing idea that relates to those genres, then you’ll see an increase in sales. By the way, what was number 3 on … [Read more...]