Do This…Not This

“Wear the old coat and buy the new book.” ~ Austin Phelps. Authors have to make decisions every day that can swing the odds in their favor, or send them years away from success. It’s important for authors to make the correct choices and limit common mistakes. Do This…Not This: ~ Read a variety of books instead of watching a variety of television. ~ Write in quick bursting sessions rather than trying to find time to write for several … [Read more...]

AUTHORS: Where is your money spent?

K.M. Weiland asked authors where they spend the most amount of money. Here are some of the more popular answers: “Reading fiction and non-fiction books.” “Publishing.” “Classes/Training/Schooling” “Publishing/Writing magazines.” “Writing supplies/laptop.” “Writing software/writing apps.” “Travel.” I was extremely happy to see that “reading” was the most popular answer. If you don’t read good books, bad books, fiction … [Read more...]

Statistics = Roadmap to Author Success

Statistic: 23% of readers visit an author’s website and only 18% have visited the publisher’s website. This means that readers absolutely care about the person writing the book more than the company who published the book. Lesson: Remember that authors write the books, so authors control the publishing industry. Statistic: A survey of 1,000 New Yorker’s done by American Express found that 42% of people would rather spend New Year’s Eve … [Read more...]

12 Month Author Marketing Plan (Excerpt)

(Excerpt from 12 Month Author Marketing Plan.) Author Marketing Plan: Month 2 Monthly Overview: Postcards, movie theaters, serialization, and bringing your characters to life! Tip of the Month: When selling books, it’s all about changing your mindset and becoming responsible over your author career. You have choices every minute of the day. What you do with those choices are up to you, which means you have the power over your future … [Read more...]

Why are Paperbacks Still Popular?

Seventy-five years ago, paperbacks had originally became popular at time when the world had been in a depression. Publishers were scrambling for ideas, because people weren’t buying books. When Allen Lane, chairman of British Publishing stepped off a train in London, he noticed several magazines with fiction stories. That’s when he got the idea to sell a new kind of book called paperbacks at a low cost. (Same cost as 10 packs of … [Read more...]