$20 Marketing Plan for Authors

There’s one marketing idea that you’ve never tried, nor have you ever thought of doing, yet it is just about guaranteed to sell books. It’s better than anything else you’ve ever done before. Here it is… Pay someone $20 to tell everyone in their phone contact list and social media about your book. Before you roll your eyes and click off this blog, think about it for a moment. Can you imagine if 200 new readers heard about your book today? … [Read more...]

Market Your Marketing

50,000 new books are published each month. 25,000 new products are released each year. This doesn’t count the books and products that are already out. All of them are promoting. All are fighting for market share. You don’t have the power or money for market share, so you’re looking for mindshare. This is gaining the attention of readers by spending the least amount of money possible. With thousands of books flooding the market each … [Read more...]

Best Themes to Sell Books

Which theme best describes your book? Taboo: Forbidden, or not discussed openly. Unusual: Interesting, unique, different. Hilarious: Extremely amusing. Remarkable: Worthy of attention, beyond the normal. Secret: Not meant to be known or seen by others. Why were these themes chosen? Because they are the most used themes in marketing. If your book fits into one of those categories, then you’re well on your way to selling … [Read more...]

Three Key Selling Points for Books

There are two main ways authors sell books on Facebook. Here’s an example that has the least chance to sell books. It goes something like this… “I just released a new eBook on Amazon for $3.99! Pick up your copy today!” To better your chances, it should sound like this… “The planet is still under violent siege by ferocious animals. Humans are their desperate prey. Except some humans are evolving, mutating into a savage species that could … [Read more...]

Finding Your Target Audience

The quick way to locate your target audience is to think about one reader who will buy your book. Don't focus on thousands of readers, just that one person who comes into your mind. Ask this question based on your one reader: What is there biggest problem in the world and how can I solve that problem with my book(s)? STOP! If you're able to answer that question, then it's the difference between selling 5 books and selling 500,000 … [Read more...]