Challenge Brand = Franchise Book Sales

Why has Hasbro stock been on the rise since 2009 and continues to grow? Because they have what’s called, Challenge Brands. These are products that are not popular yet, but they believe someday will be a franchise. What does this have to do with your book sales? Everything! Your book is a Challenge Brand! It’s something that’s not selling millions just yet, but has the potential to be a franchise which includes more books, t-shirts, … [Read more...]

Sell 1 Million Books

Why do you think this post caught your attention? What made you hurry up and come here? There are three reasons: The post made a direct connection to you. It was made for you! You have a problem and it’s possible this post can solve your problem. Most of all, you became excited! Now think about your books and how you’re marketing to others. Are you doing three things with your posts: Writing posts that make a direction … [Read more...]

Should the FBI Hire Authors?

Imagine this scenario. The FBI needs to safeguard a building for a political debate. They ask you to walk around the inside and outside of the building, then come up with a plan for a terrorist attack. They will pay you good money for this job. Could you do it? Of course you could! Authors are the most creative, imaginative people around! If the FBI needed to uncover police corruption before it happened, let an author write a story that … [Read more...]

$20 Marketing Plan for Authors

There’s one marketing idea that you’ve never tried, nor have you ever thought of doing, yet it is just about guaranteed to sell books. It’s better than anything else you’ve ever done before. Here it is… Pay someone $20 to tell everyone in their phone contact list and social media about your book. Before you roll your eyes and click off this blog, think about it for a moment. Can you imagine if 200 new readers heard about your book today? … [Read more...]

Millions of These Readers

Think about what kind of person would want to read a variety of books. There are millions out there, anxious to fill their bookshelves. They can even write-off the purchase of books as an expense. These people purchase more books than anyone else. They have books by their bedside, in their car, on their phone, and stuffed in purses and backpacks. They love bookstores and are always on the lookout for a new book. Who are they? Authors. … [Read more...]