Millions of These Readers

Think about what kind of person would want to read a variety of books. There are millions out there, anxious to fill their bookshelves. They can even write-off the purchase of books as an expense. These people purchase more books than anyone else. They have books by their bedside, in their car, on their phone, and stuffed in purses and backpacks. They love bookstores and are always on the lookout for a new book. Who are they? Authors. … [Read more...]

What Do Americans Buy?

If you understand the purchasing habits of Americans, then you can market your books accordingly. Here’s some easy information for you to adjust your marketing strategies. Americans spend more money on Lottery Tickets than anything else. 2nd on the list was Sports Tickets. If you have books related to gambling or sports, or a marketing idea that relates to those genres, then you’ll see an increase in sales. By the way, what was number 3 on … [Read more...]

Market Your Marketing

50,000 new books are published each month. 25,000 new products are released each year. This doesn’t count the books and products that are already out. All of them are promoting. All are fighting for market share. You don’t have the power or money for market share, so you’re looking for mindshare. This is gaining the attention of readers by spending the least amount of money possible. With thousands of books flooding the market each … [Read more...]

Best Themes to Sell Books

Which theme best describes your book? Taboo: Forbidden, or not discussed openly. Unusual: Interesting, unique, different. Hilarious: Extremely amusing. Remarkable: Worthy of attention, beyond the normal. Secret: Not meant to be known or seen by others. Why were these themes chosen? Because they are the most used themes in marketing. If your book fits into one of those categories, then you’re well on your way to selling … [Read more...]

Three Key Selling Points for Books

There are two main ways authors sell books on Facebook. Here’s an example that has the least chance to sell books. It goes something like this… “I just released a new eBook on Amazon for $3.99! Pick up your copy today!” To better your chances, it should sound like this… “The planet is still under violent siege by ferocious animals. Humans are their desperate prey. Except some humans are evolving, mutating into a savage species that could … [Read more...]