Statistic: 23% of readers visit an author’s website and only 18% have visited the publisher’s website. This means that readers absolutely care about the person writing the book more than the company who published the book.
Lesson: Remember that authors write the books, so authors control the publishing industry.
Statistic: A survey of 1,000 New Yorker’s done by American Express found that 42% of people would rather spend New Year’s Eve quietly at home with a romantic partner.
Lesson: If you write romance novels, work on a marketing campaign that brings couples together on New Year’s Eve, reading your book! You can also use this statistic as a lead when pitching Indy bookstores.
Statistic: A survey of readers in 64 cities conducted by University of Wisconsin-Whitewater provided results on the most popular reading areas.
1: Minneapolis
2: Seattle
3: Denver
4: Atlanta
5: San Francisco
(47: New York)
In a second survey, areas with the most bookstores were provided:
1: Seattle
2: San Francisco
3: Portland
4: Minneapolis
5: Atlanta
Lesson: Increase your odds by marketing in areas with a high amount of readers and bookstores.
“An author’s market research should consist of finding new opportunities to use your imagination.” ~ Ron Knight
Are you looking for a step-by-step marketing plan just for authors? Here you go…12 Month Author Marketing Plan!
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