Social Media vs. Postcards

MCS Blog 3

Social media has grown 712% in the last seven years. It’s free, there are millions of people on social media each day, which means it becomes a terrific marketing plan to sell books. You just have to do a few things.

(After reading this post, don’t forget to visit 12 Month Author Marketing Plan for over 100 ideas to sell books.)

Social Media Daily Needs for Authors

~ Respond to questions and comments on social media in a timely manner instead of just posting. It’s important to get your target audience active in a conversation.

~ Don’t just ask people to “like” you, give them reasons. For example, “Following me will provide you information to help your relationships.” (However, you must change that phrase each time you post. Never use the same phrase twice.)

~ You’ll need plenty of posts that “benefit” your target audience.

~ You’ll need posts that show you’re an expert in your genre, which will create trust with your target audience.

~ You will need posts that link to your blogs. (Also, you need to blog 3-5 times a week with content that shows you are an expert.)

~ You’ll need posts for Twitter and Facebook on specific days and times with the highest traffic, but add several other social media sites along the way.

~ Post 1-4 Tweets between 1:00-3:00 p.m., and 5:00 pm.

~ On Facebook, you should do 5 posts per day. The best times are 11:00 a.m., 1:00 p.m., and 3: 00 p.m. Weekdays are ideal, especially Wednesday.

~ You’ll need measurable benchmarks to view target audience activity and study the analytics while making adjustments.

~ Most importantly, you need to hope that your ideal readers are on social media when you make posts.

Your other option is to send a glossy postcard to someone in your target audience, or send a postcard to a decision leader in your target audience. (Bookstore manager, group leader in a book club, teacher, etc…) This has the same impact as everything I just mentioned in social media, but in one shot.

I’m thinking that you want to spend time writing books, not posts, tweets, and blogs. So I would go the postcard route. But it’s up to you…

Ron Knight


Do you need professional postcards? Visit Brand Eleven Eleven.

Ron Knight

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  1. I use both. I get the postcard (at VistaPrint, where they are inexpensive and very good quality), but I don’t send them out. I have a complete list of my books on the back side. I give them to people who come to look at and/or buy my books at things like craft fairs or where I’m doing a speaking engagement. I make sure to always autograph the postcard, as people tend to treasure them more than just a throw-away version.
    You are ight; the social media is much cheaper, and you know my mantra: If it ain’t free, it ain’t fe me.