Say Goodbye to Marketing, Hello to Fans!

Since most authors are on their own, that means they have to do their own marketing, which can cost plenty of time and money. Marketing plans frequently fail because most authors do not have degrees in business.

Besides reading and writing, the next best thing an author loves to do is stay connected with fans. So, you know what? Say goodbye to marketing and hello to your fans!

Relationship Marketing is a way to connect with your target audience and a  productive approach for authors that have limited resources. Here are the key points:

Content is King

Entire relationship marketing plans can be developed using content in the correct way. This includes description of your books, website, blogs, social media, eNewsletters, and even your emails. I’ll keep saying this until I’m blue in the face. “Every time you post something, it should benefit your target audience.”

Become a Brand

Your brand is not just your name, or the title of your book. It is everything about you.

~ Create your brand by understanding everything about your target audience and the genre you write in. Books in your genre sell for a reason. Figure out why. And you should know what makes you different from the other authors that write in the same genre.

~ Convey your brand by delivering the perfect message to your readers. (Content is King!)

~ Connect with your readers by building relationships. Show interest in your audience, create a message that will excite your audience, and convey that message using several avenues.

(Create, Convey, and Connect are principles based on Brand Eleven Eleven, a professional branding agency. Learn more at: )

Think Non-Fiction

Why do non-fiction authors succeed more than fiction authors? Because they take an approach that builds their fan base. Use these non-fiction ideas:

~ The more research a non-fiction author does, the more books they will sell. Do extensive research for your stories and do even more research on your target audience.

~ Become an expert in your genre, along with anything that has to do with your stories. Share your expertise with your target audience.

~ Non-Fiction authors demonstrate experience.

~ Most importantly, non-fiction authors solve problems for their readers. As you examine your target audience, search for a problem that you can solve with your stories.

Some other quick tips.

~ A blog helping others is more powerful than advertising about yourself.

~ Sending a bulk email to announce your book is SPAM. Having a discussion with everyone on your email list before the book is released is GOLD.

~ Mass audience bad, target audience good.

~ Begging others to be interested is bad, showing interest in others is good.

~ Trying to get national media attention is bad, growing your own blog is good.

Spend as much time as possible finding your target audience as you would finding the right literary agent, or publisher.

Relationship Marketing is building a fan base by connecting with your target audience, along with publishing and business prospects. The key to relationship marketing is benefiting others to bring you success.

Ron Knight

Build a fan base by winning one of the five categories in the UP Authors Promotion Contest! Entries will be accepted until the end of the month.

Do you want over a thousand more tips on becoming a successful author? Check out Untraditional Publishing!

Ron Knight

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  1. Excellent advice and blog.
    I especially agree with these two points:
    ~ A blog helping others is more powerful than advertising about yourself.
    This is what I try to do with my blog, because let’s face it, one can only talk about themselves until they can bore their own self. LOL I also love blogs that offer tips on different subjects, so if I like it, that means I would write what I like.

    ~ Sending a bulk email to announce your book is SPAM. Having a discussion with everyone on your email list before the book is released is GOLD.
    This is a big pet peeve of mine, especially from new authors who assume I want to read their book and review it, by not only spamming my inbox with their advertisements, but attaching their book without my permission.
    I’m all for helping other writers, I think it’s vital we support each other, but it needs to be done professionally and in good taste without being intrusive.

  2. I read this in your book on Smashwords, it is excellent advice as Selena says above. I changed my blog this year to a) reflect more of myself and my interests as well as writing and b) to follow Ron’s advice and post interesting articles to inform the reader so they take something away from the blog to think about.

    Secondly, I asked Ron a question on Facebook months ago. No idea what the question was, but what I remember is that Ron bothered to reply personally to me. That proves his point.