Mixing Storytelling & Marketing

Blog Photo 4Imagine you’re writing a story about your best friend. For the moment, that story would be important to YOU and your best friend…no one else.

You would write their name, birth date, where they were born, perhaps a little about the area they grew up, where they live now, and some basic things on why you are best friends with this person.

At this point, you have an audience of two.

The goal is to have an audience of 1 (excluding you and your best friend), then an audience of 100, then 1,000, then 10,000, then 100,000, then 500,000, then a million.

Start with that one person you want to reach. For example, maybe it’s a female, age 27, college dropout, single, unable to find a decent job, looking for a campion, living with a roommate who she can’t stand.

Now go back and write your Best Friend story with that 27-year-old woman in mind.

Think about how differently you would write the first line of the story. You wouldn’t write from your heart, but rather the heart of the young woman.

Consider how you would change the details of the story so that it would appeal to the young woman. Perhaps your best friend had to overcome similar struggles that the young woman would find uplifting and appealing.

Your best friend might have some funny or entertaining stories when she was in her younger twenties. The area growing up and the people your best friend met on the way could be related to the young woman.

As you can see, the stories you write aren’t for you. That may be difficult to understand, but if you want to reach that one young woman, then it has to benefit the young woman.Dark pic 2

The next stage is to locate and focus on gaining 100 other young women just like the one you wrote for. If you gain 100 loyal fans, the “word-of-mouth” marketing will take off and do most of the work for you.

NOTE: Don’t try to sell your books to the entire world. Focus on gaining 1 loyal fan, then 100 loyal fans, and so on.

From there, you can focus on your next story, then the next, while increasing your fan base.

If you need ideas on how to gain 100 loyal fans, check out 12 Month Author Marketing Plan.

Ron Knight

Ron Knight

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