Marketing Advice for Authors

Stick FigureBefore you begin, decide on four things:

First: Decide that you want to become an author who will be ranked in the top 20% of your genre.

Second: Decide that you will invest at least 3% of your income each month into your marketing plan and improving as an author.

Third: Decide that you will read at least 9 minutes a day. You will read books that are in the same genre you write, along with business books of all types, biographies of famous business people, and inspirational/spiritual books.

Fourth: Decide that you will be responsible for your success and not become dependent on others, nor will you blame others when things go wrong, even if it’s not your fault. You will make the responsible choice to control your emotions and move forward productively, using humbling moments to find new opportunities.

Please go over those four items again and continue reading them until you are convinced that you will stick to those decisions.

You already have the inspiration and the imagination, you just need the motivation every day, every hour, especially when it appears that all hope is lost; that’s when you should already have it in your brain that you will be responsible to keep pushing forward.

“You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.” ~ Charlie “Tremendous” Jones

Now let’s get started…

It’s important to remember that readers do not buy books. They buy stories and they purchase a need to fill their lives. There’s something about your story that will benefit a targeted group of potential fans. Your goal is to run a marketing campaign that will reach that selected audience.

Fill in the blank then proceed accordingly, “After reading my book, people will never look at [blank] the same way again.”

By answering that question, your marketing campaign will be much easier, because you have a clear message to tell your target audience.

Here’s another great piece of advice that will give you confidence and change the way you approach selling books:

“Build something 100 people love, not something 1 million people kind of like.” ~ Brian Chesky, CEO and Founder of Airbnb

The point of that is if you have something that 100 people really enjoy, it will turn into a success on many levels. If you have something that a large group of people just kind of like, your chances of success will be small.

Note: You’re not selling a book…you’re selling a benefit to a specific type of reader. You are providing a need to your target audience that isn’t being met.

Are you ready for 100 ideas to sell books? Check out 12 Month Author Marketing Plan!

Join the 9 Minute Reading Challenge and we will promote your books! (It’s FREE marketing, so take advantage!)

Ron Knight

Ron Knight

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