50 Tips for Untraditional Authors

You heard of traditional publishing and self-publishing. A third option has now emerged called, Untraditional Publishing, a process that opens doors of opportunities, while putting the author in control of their own career. 

Every author has a different path to success. If that is true, then authors can look to others for examples, but must discover their own way to having a career. When an author attempts only the traditional publishing route, options are limited. If the author only self-publishes, then once again, options are limited. 

Remember that an author’s life can change with one hit novel. One great idea. One terrific plan. One influential contact. One group of readers. One persuasive marketing campaign. 

One opportunity. 

Authors need to discover what it takes to achieve that hit novel. Discover that great idea, terrific plan, influential contact, and group of readers. Learn how to create that persuasive marketing campaign. Generate the perfect opportunity. 

The process of achieving, discovering, learning, and generating is what makes Untraditional Publishing unique for each author. 

First Principle of Untraditional Publishing: Author Confidence 

“Confident authors succeed.” 

~ In detail, describe what you believe is the perfect author. Your roadmap will emerge. 

~ Study bestselling authors throughout history and learn how they overcame great odds by using different approaches. 

~ Read encouraging and uplifting words daily to inspire your journey. Humbling times will come. You must find ways to develop an unshakeable confidence. 

~ Never believe that you are out of options. You must have the self-assurance to create new opportunities. 

~ It is one thing to tell others you are an author. It is entirely different to have the courage to be an author. Nothing should stand in your way of success and your dreams. 

Second Principle of Untraditional Publishing: Author Knowledge 

“Knowledgeable authors succeed.” Knowing how to excel will bring you success. 

Improve, then improve some more: 

~ Expand your researching by purchasing discounted books from the library, Goodwill, and local markets. Buy books on psychology, geography, symbols, dreams, gardening, coin collecting, natural herbs, and so on. By doing this, you will create thousands of ideas for characters and stories. 

~ Do not just read books; analyze them. And never, ever, miss a day of reading. 

~ Storytelling includes your voice and style. Take a simple plot idea and craft complex layers, while letting your characters tell the story. 

~ Develop near perfect writing mechanics to complement your storytelling. Your manuscript needs to “Read like a book.” 

~ Describe your target audience in detail. Write your stories for that target audience. 

~ Study the publishing industry. Keep up with the latest trends. Learn everything you can about editors, publishers, literary agents, publishing lawyers, and marketing agencies. 

~ Learn different ways to improve your written communication in emails, social media, and blogs. Pay close attention to how others respond to what you write and adjust accordingly. 

~ Find ways to build relationships with your readers and your potential readers. This means, you have to find ways to benefit and help your readers, using your verbal and written communication, along with the writing in your books. 

~ Find ways to build relationships with those in the publishing industry. This includes authors, agents, editors, and publishers. Follow their blogs, join their fan pages, and work your way into the inner circle. (This takes time. Do not press.) 

~ Build relationships with local businesses. You never know which business can turn into a huge opportunity for you. 

~ Study how successful businesses sell their products, along with the different avenues they use for selling. Apply that knowledge to your own books and ancillary products. 

~ WatchDVD’s with the subtitles on. 

~ Go to bookstores, libraries, stores like Target, and gaze at the books. What do you see? Continue gazing as wisdom, knowledge, and ideas flood into your mind. 

Third Principle of Untraditional Publishing: Author Self-Discovery 

“Unique authors succeed.” 

~ You have hidden talents and ideas. Use your approach to Author Confidence and Author Knowledge to create opportunities. 

~ Apply your unique qualities to every aspect of being an author. Other than writing books, what are you good at doing? Use those talents to improve your author career. 

~ With everything you do as an author, ask this question, “Why is this important?” Example: “I’m going to purchase discounted and used non-fiction books today. Why is that important? Because, I want to expand my ideas.” 

~ Bestseller’s come and go. How are you going to be the best seller of your books? Pretend that no one in the world is going to help you and proceed accordingly. 

~ Do an author background check on yourself. Look objectively at your books, website, social media posts. What stands out as unique? How can you be more distinctive? 

~ How do you handle setbacks and obstacles? How often do you smile? How do you want to be perceived by others? What kind of author do you want to be? Controlling your emotions is important. 

~ Learn how to be a dedicated author, not a desperate author. 

Fourth Principle of Untraditional Publishing: Author Experience 

“Experienced authors succeed.” 

~ You must have credibility in the genre that you are writing. Learn how to be an expert at benefiting your readers. Think like a non-fiction author when promoting yourself. 

~ Place value on each minute of the day. Schedule as much as possible. Appreciate the link between time and your career

~ How are you going to improve today?Reading, storytelling, writing mechanics, industry knowledge, research, verbal communication, written communication, marketing, etc… There is always something that you can improve. 

~ Review what you are doing. If you are not reaching your goals of reading, writing, marketing, researching, or selling books, find a new approach. Continue to look at everything you are doing from your reader’s point of view.

 ~ Decide that you will do at least twelve manuscript redrafts on each of your books. 

~ Tradition turns into routine and routine turns into a regular chore, which slams you into a wall and holds off your dreams. Use your Untraditional approach to break traditions. 

The Fifth Principle of Untraditional Publishing: Relationship Marketing 

~ Refine your verbal communication. Join networking groups that make you stand up and give a thirty-second “commercial,” in which you describe yourself. Practice your “pitches” in the shower and in front of a mirror. Describe each of your books in twenty words or less. 

~ Use ALL content in blogs, social media, and eNewsletters to benefit readers, which will increase your fans. 

~ Study how companies BRAND their name. Apply that process to your own career. 

~ Work on small ways to build fans. For example, if you write teen books, hand out bookmarks at the bus stop. If you write romance novels, join a singles network group on social media. Build one fan at time if needed. Your efforts will turn into thousands of fans, then millions of fans. 

~ Have a conversation ready for anyone you meet. Examples are literary agents, newspaper editors, a potential reader, a business owner, etc… The key is to use the conversation to benefit others first, then work in your own ideas. 

~ Think about your target audience when titling your books. 

~ Build relationships at events by getting away from the table and speaking to everyone in the room. 

~ Everything you do from this point should benefit your current readers and your future readers, along with all publishing contacts and business contacts. This kind of thinking cannot be stressed enough. 

The Sixth Principle of Untraditional Publishing: Selling Books 

Actually, by doing the first five principles, you will generate opportunities, which will generate book sales. 

Nevertheless, here are a few things to remember: 

~ Traditional publishing, self-publishing, eBooks, literary agents, and marketing agencies can all be used as a way to package your book. The Untraditional Author will find value in all of them. 

~ Send letters to libraries, requesting to add your books into their catalogue. Thousands of readers will have access to your website and novels. Also, you will be able to keep track of how many of your books were checked out each month. 

~ Study how politicians hit the campaign trail and use similar techniques.  

~ There are hundreds of different ways to sell books at events. Learn them all by researching what other authors have done. Just remember that relationship marketing and benefiting the attendees are the best was to generate sales.

 ~ Find ways to build your audience. Give away some books at schools, clubs, libraries, or wherever your target reader can be found. Allow them the chance to fall in love with your writing.  

~ Succeed with daily small victories, which will turn into hundreds of victories, which will turn into thousands of victories. Everyday, you should wake up and ask yourself, “How am I going to succeed as an author today?” 

~ An author that is confident will sell books. 

~ An author that is knowledgeable will sell books. 

~ An author that uses self-discovery to be unique will sell books. 

~ An author that is experienced will sell books. 

~ An author that uses relationship marketing in all its forms will sell books. 

~ You will sell books. 

After you go through the process of Untraditional Publishing at least once, then the Six Principles will become interchangeable. You will continue to improve, excel, and your career as an author will emerge. 

Here is the definition of Untraditional Publishing: Alternative literary principles for authors based on confidence, knowledge, self-discovery, experience, and relationship marketing, placing the author in a position to succeed while generating the opportunity to sell books.” 

This is your time to Rise UP! 

Ron Knight 

For details on the Untraditional Publishing process, go to: http://www.smashwords.com/books/view/92130

Ron Knight

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