$20 Marketing Plan for Authors

There’s one marketing idea that you’ve never tried, nor have you ever thought of doing, yet it is just about guaranteed to sell books. It’s better than anything else you’ve ever done before. Here it is… Pay someone $20 to tell everyone in their phone contact list and social media about your book. Before you roll your eyes and click off this blog, think about it for a moment. Can you imagine if 200 new readers heard about your book today? … [Read more...]

Path to Readers

Let’s say you were approached by a college that reconstructed their campus. Your job will be to build new paths from the student buildings, across the new park filled with trees, wooden benches, statues and water fountains, to the three buildings that hold classes. What would you do? Most people would map out the paths from the student dorms to the buildings, using the park as a guide. Then create the paths and pave them. However, this … [Read more...]

Simplify to Sell More Books

You have 7-8 seconds to keep someone’s attention. (How am I doing so far? Lol) Your marketing, book descriptions, and your stories should have two main themes: Powerful and Simple. Did you know it’s actually more difficult to make a simple marketing campaign for your books than a complicated marketing plan? Anyone can post something people ignore; it takes talent and practice to post something memorable. Here are some tips to keep your … [Read more...]

Become the Best in a Week

How can you launch yourself into an elite status, starting this week? Here’s a list that will put you in the “Best” category! If you took a 30 minute walk, once per week, you would become one of the healthiest people in our society. If you exercised an hour a day, for just five days week, it would put you in the best 2% of most physically fit people in the entire world. If you saved $5.00 per week, it would put you in the best 18%. If … [Read more...]

Top 10 Things People Want to Learn

According to the U.S. Census, there are 10 key things people want to learn how to do. They use the Internet and social media to find the answers, but what if your marketing methods and your books became the answer? What if they searched for you to find what they needed to learn? It would increase your book sales! Here’s the list of what Americans (Readers) want to learn how to do… Kiss Draw Knit Crochet Flirt … [Read more...]

The Prize Fruit of Successful Book Sales

Selling a product is one of the most difficult jobs in the world. Selling books is even more difficult. If you’re selling eBooks as opposed to printed books, then your job is downright challenging. Here’s some good news, especially for authors. Selling is the only profession in which you can have limited skills, yet achieve great wealth. There’s never been a point in history where you have the best chance to achieve financial success by … [Read more...]

Market Your Marketing

50,000 new books are published each month. 25,000 new products are released each year. This doesn’t count the books and products that are already out. All of them are promoting. All are fighting for market share. You don’t have the power or money for market share, so you’re looking for mindshare. This is gaining the attention of readers by spending the least amount of money possible. With thousands of books flooding the market each … [Read more...]

Best Themes to Sell Books

Which theme best describes your book? Taboo: Forbidden, or not discussed openly. Unusual: Interesting, unique, different. Hilarious: Extremely amusing. Remarkable: Worthy of attention, beyond the normal. Secret: Not meant to be known or seen by others. Why were these themes chosen? Because they are the most used themes in marketing. If your book fits into one of those categories, then you’re well on your way to selling … [Read more...]

Three Key Selling Points for Books

There are two main ways authors sell books on Facebook. Here’s an example that has the least chance to sell books. It goes something like this… “I just released a new eBook on Amazon for $3.99! Pick up your copy today!” To better your chances, it should sound like this… “The planet is still under violent siege by ferocious animals. Humans are their desperate prey. Except some humans are evolving, mutating into a savage species that could … [Read more...]

Finding Your Target Audience

The quick way to locate your target audience is to think about one reader who will buy your book. Don't focus on thousands of readers, just that one person who comes into your mind. Ask this question based on your one reader: What is there biggest problem in the world and how can I solve that problem with my book(s)? STOP! If you're able to answer that question, then it's the difference between selling 5 books and selling 500,000 … [Read more...]