Challenge Brand = Franchise Book Sales

Why has Hasbro stock been on the rise since 2009 and continues to grow? Because they have what’s called, Challenge Brands. These are products that are not popular yet, but they believe someday will be a franchise. What does this have to do with your book sales? Everything! Your book is a Challenge Brand! It’s something that’s not selling millions just yet, but has the potential to be a franchise which includes more books, t-shirts, … [Read more...]

Authors: Best Days/Times to Promote on Facebook

We’ve already posted a weekend edition which includes several social media sites. (Visit Advice on Weekend Social Media Marketing.) This blog will focus on Facebook during the week, so you can maximize your promotions and increase book sales. Facebook Top Days for Traffic Saturday Sunday Friday (Note: Must be an upbeat post on this day. The more amusing the better.) Thursday Best Times 1 p.m. 3 p.m. 9 … [Read more...]

Advice on Weekend Social Media Marketing

Promoting your books on the weekends can be frustrating unless you know exactly what time you should post, gaining the maximum benefit. Here’s a quick guide… Facebook On both Saturdays and Sundays, it’s best to post before people start their day. This means post before 8 a.m. or between noon and 1 p.m. Twitter People are checking their Tweets in the early afternoon on both Saturdays and Sundays. This means you should be Tweeting … [Read more...]

Sell 1 Million Books

Why do you think this post caught your attention? What made you hurry up and come here? There are three reasons: The post made a direct connection to you. It was made for you! You have a problem and it’s possible this post can solve your problem. Most of all, you became excited! Now think about your books and how you’re marketing to others. Are you doing three things with your posts: Writing posts that make a direction … [Read more...]

Should the FBI Hire Authors?

Imagine this scenario. The FBI needs to safeguard a building for a political debate. They ask you to walk around the inside and outside of the building, then come up with a plan for a terrorist attack. They will pay you good money for this job. Could you do it? Of course you could! Authors are the most creative, imaginative people around! If the FBI needed to uncover police corruption before it happened, let an author write a story that … [Read more...]

$20 Marketing Plan for Authors

There’s one marketing idea that you’ve never tried, nor have you ever thought of doing, yet it is just about guaranteed to sell books. It’s better than anything else you’ve ever done before. Here it is… Pay someone $20 to tell everyone in their phone contact list and social media about your book. Before you roll your eyes and click off this blog, think about it for a moment. Can you imagine if 200 new readers heard about your book today? … [Read more...]

Path to Readers

Let’s say you were approached by a college that reconstructed their campus. Your job will be to build new paths from the student buildings, across the new park filled with trees, wooden benches, statues and water fountains, to the three buildings that hold classes. What would you do? Most people would map out the paths from the student dorms to the buildings, using the park as a guide. Then create the paths and pave them. However, this … [Read more...]

Simplify to Sell More Books

You have 7-8 seconds to keep someone’s attention. (How am I doing so far? Lol) Your marketing, book descriptions, and your stories should have two main themes: Powerful and Simple. Did you know it’s actually more difficult to make a simple marketing campaign for your books than a complicated marketing plan? Anyone can post something people ignore; it takes talent and practice to post something memorable. Here are some tips to keep your … [Read more...]

Become the Best in a Week

How can you launch yourself into an elite status, starting this week? Here’s a list that will put you in the “Best” category! If you took a 30 minute walk, once per week, you would become one of the healthiest people in our society. If you exercised an hour a day, for just five days week, it would put you in the best 2% of most physically fit people in the entire world. If you saved $5.00 per week, it would put you in the best 18%. If … [Read more...]

Millions of These Readers

Think about what kind of person would want to read a variety of books. There are millions out there, anxious to fill their bookshelves. They can even write-off the purchase of books as an expense. These people purchase more books than anyone else. They have books by their bedside, in their car, on their phone, and stuffed in purses and backpacks. They love bookstores and are always on the lookout for a new book. Who are they? Authors. … [Read more...]