Best Themes to Sell Books

blog-1Which theme best describes your book?

Taboo: Forbidden, or not discussed openly.

Unusual: Interesting, unique, different.

Hilarious: Extremely amusing.

Remarkable: Worthy of attention, beyond the normal.

Secret: Not meant to be known or seen by others.

Why were these themes chosen? Because they are the most used themes in marketing.

If your book fits into one of those categories, then you’re well on your way to selling thousands of books.

After picking a theme, pick a marketing story.

You wouldn’t post on Facebook, “My story is unusual, so make sure to buy a copy.”

Instead, you should post your theme with three conversation points.

  • Challenge
  • Struggle
  • Resolution

Based on the theme of “unusual” and the three conversation points, you would post on Facebook:

“What if your daughter was told by a psychic she would one day steal all of your friends? As she grows into a teenager, one by one your friends begin to ignore you and become obsessed with her. Wanting to end this madness, you turn to the psychic for answers.”

I just made that up, but if someone posted this on Facebook, I would at least click the link to see more. Also, the first line is like a hook in a story, keeping the reader glued.

The theme is unusual.

Both the storyline and the Facebook post are natural marketing tools.

The Facebook post has a challenge:

“What if your daughter was told by a psychic she would one day steal all of your friends?”

The Facebook post has a struggle:

“As she grows into a teenager, one by one your friends begin to ignore you and become obsessed with her.”

The Facebook post has a resolution:

“Wanting to end this madness, you turn to the psychic for answers.”

Pick a theme. Use the three selling points. And watch your sales grow!

Ron Knight

Are you ready for a step-by-step marketing guide for the next year? Visit 12 Month Author Marketing Plan

Ron Knight

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