Author Book Trailers & Videos

Book Trailers and Videos are great ways to promote an authors work, just like any other industry, but only if the author does this correctly. 

Below, I will give you some tips from two professionals in the marketing, video, and photography business. 

 

~ Nelson Photographers, Boca Grande, FL  www.nelsonvideos.com 

~ Brand Eleven Eleven, Sarasota, FL www.brand1111.com 

Two-Minute Rule 

No video should go over two minutes. Every second you spend over two minutes, is another chance to lose your audience. 

Choose Words Carefully 

You are an author, promoting to readers. If your message is confusing, slow, and unreadable, then readers will believe your books are the same. 

Use power sentences, quick phrases, and say only what is important. If you had to describe your book in twenty words or less, what would you say? Use that same logic in your book trailers and videos. 

Stay on Point 

~ Genre

~ Story

~ Main Characters

~ Title

~ Website/Purchasing Info 

Pictures & Music 

All pictures and music must be yours, or public domain. (Or, you have permission from the owner.) Don’t mess with this. YouTube has a system that will catch you in less than ten seconds. What happens next will set your career back a few years. 

Images vs Words 

Authors like words, but customers like images. Mix in slides, videos, and content, but make sure it has a natural flow. (Like your books.) Go through several tests with family and friends to make sure the video is friendly to the eyes. 

Create, Convey, Connect 

This advice is from Brand Eleven Eleven, which is simple and powerful. 

~ Create a video based on research done on your target audience. (You should have most of that information already, since your books are written with your target audience in mind.) 

~ Convey your message to your audience and stay on target. Do not add anything that does not support your research, even if you think it might work. 

~ Connect with your audience by building relationships, social media, and branding your name. 

Use Professionals…Or don’t 

If you have the money and/or resources to use professionals to help with your video, then use them. If you don’t, then simplify your video. 

For example, I did a video to promote a middle school book. Instead of using fancy images, music, and attempting to dazzle the minds of tweens, I shot a forty-second video with middle school actors playing a scene in my book. It was simple. Cheap. And made more of impact. (And was based on my research of what middle school students want to see.) 

Every message you convey must be quick and on point, whether it is the description on the back of your book, a query letter, web content, pitch, or book trailer. 

Oh, keep your blogs quick and point as well… 

Ron Knight 

www.authorronknight.com  

 

Ron Knight

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