Author Book Kits

Marketing 6We blog about Book Kit’s more than anything else, because we believe it is an amazing benefit to authors. It holds all of your marketing and promotional materials which will help you or others sell your books.

In your first Book Kit, it will have everything that you could possibly need. Think of it as your “file drawer.” Then once you decide to mail a Book Kit out, you will send only the materials needed for that specific location.

For example, a Book Kit sent to a television news station will have different items than a Book Kit sent to a literacy foundation.

Also, a Book Kit should ONLY be sent to people that have the influence to promote and sell your books to others. For example, let’s say you write for children; you can send a Book Kit to an individual teacher, or the principal.

Another example is if you’re a romance author. You could send your Book Kit to couples groups around the country. Or if you’re a vampire author, you can send your Book Kit to fantasy book clubs. If you are an inspirational author, you can send your Book Kit to church groups.

Other places your Book Kit can be sent are radio stations, local bookstores, novelty stores, actors, directors, and film producers.

Your Book Kit should have the potential to create hundreds or even thousands of book sales.

Items for your Book Kit

Create Letterhead

Your letterhead will be used on most documents and should have your contact information and website.

Tip Sheet

This should be a one page sheet with tips to benefit your target audience. The tips depend on the content in your book. For example, if you write mysteries, it could be tips for creating the perfect Mystery Party.

If your book is teen related and the theme is bullying, you can write ten tips on how to stop bullying at school.

You can even base the tips off a character. For example, if your character likes to cook, list ten cooking recipes. If your character is a powerful CEO, list ten tips for climbing up the corporate ladder.

Even though your book is fiction, think “non-fiction” when giving the tips.

Article

Put on your journalist hat and write an article about your story. Keep it entertaining and limit it to one page. Your article doesn’t have to be true. You can write a fictitious piece to entice your audience. (Fiction article for fiction books, non-fiction article for non-fiction books.)

Press Release

The press release should include:

Right Corner: Contact info

Headline: A “hook”

1st Paragraph: Who, what, when, where, why, how

2nd paragraph: Information about book (title, author, publisher, publication date/when available, price, number of pages, ISBN)

2 bullet points: Key benefits of your book

Last Paragraph: Brief bio

Excerpt

Your story should have an amazing start that will have the reader begging to see more. Print out the first chapter, or first five pages, whichever is shorter.

If your book has a really terrific start and can be kept to a one page excerpt, then that would save you printing costs.

Topic Discussion

List ten items that a group of students or adults can discuss based on your book. Do not use detailed character or plot questions. In fact, the group should be able to use the discussion sheet without reading your book.

Your goal is to give them something to get them talking. If you get them talking, you will intrigue them enough to purchase your book.

Interview

Write a one page interview, asking and answering your own questions. The trick is not to make the interview about you. Instead, every question or answer should benefit your target audience.

For example, if you write women inspirational stories for abused women, you would ask/answer a question like, “How can women stop abuse before it becomes a serious problem?”

If you write suspense, you could ask/answer, “What kind of people are most likely to live a secret life?”

Do not ask/answer a question like, “What inspired you to start writing?” The Book Kit is for your audience, not for you. Also, the interview should make you look like an expert.

Testimonials

Write on one page the best testimonials you can muster up. Update this sheet when necessary.

One Sheet

Print a glossy page with your book cover and one-line synopsis. (Envision a movie poster.) It could also be a mini-poster of your main character.

Contact Info

You can use a business card, or bookmark for this in addition to your letterhead. If you don’t have bookmarks, order 1,000 at a time to save money.

Order Form

Your order form should be one page and include a picture of the book (black and white is okay), a quick description of the book, one or two lines on how the book will benefit the reader, then a section to fill out information such as their name, address, cost for each book, amount of books needed.

Copy of Book

Some Book Kits will benefit if you send a free copy of the book, especially to someone you really need to impress. Investing in free copies to send out makes this entire Book Kit seem more real and pulls everything together.

More importantly, that one free book could turn into 1,000 more book sales. Consider purchasing at least 50 “promotional” books as a marketing expense.

Cover Sheet

This is your opening page of the Book Kit and should be worded personally to the sender. Also on the cover sheet, discuss the Book Kit in two quick sentences, then list all the items that are included in the Book Kit in a “bullet point” format.

At the bottom of the cover sheet, write your short bio. Your header should have the contact information already, which is in addition to your bookmark and/or business card.

Folders/Padded Envelopes

Purchase in bulk a set of nice folders and padded envelopes that will fit each Book Kit.

Four Book Kit Tips

~ Print items in bulk to save money and keep the cost per Book Kit low.

~ Send only to places where you have the opportunity for at least 20 book sales. It would be better if the possible book sales were 100 or more.

~ Personalize each Book Kit with only the most necessary items. Don’t put everything into every Book Kit and send it out. Choose which items would be best, based on where the Book Kit is going.

~ When sending a Book Kit (or anything in mail), handwrite the addresses/contact person on the package and use several stamps instead of paying for a single postage price. This will give the Book Kit a better chance to be opened and read.

There are more details on sending your Book Kit in 12 Month Author Marketing Plan!

Ron Knight

Do you want FREE marketing? Join the 9 Minute Reading Challenge! All authors that sign up will be promoted!

Ron Knight

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