Archives for May 2017

Challenge Brand = Franchise Book Sales

Why has Hasbro stock been on the rise since 2009 and continues to grow? Because they have what’s called, Challenge Brands. These are products that are not popular yet, but they believe someday will be a franchise. What does this have to do with your book sales? Everything! Your book is a Challenge Brand! It’s something that’s not selling millions just yet, but has the potential to be a franchise which includes more books, t-shirts, … [Read more...]

Authors: Best Days/Times to Promote on Facebook

We’ve already posted a weekend edition which includes several social media sites. (Visit Advice on Weekend Social Media Marketing.) This blog will focus on Facebook during the week, so you can maximize your promotions and increase book sales. Facebook Top Days for Traffic Saturday Sunday Friday (Note: Must be an upbeat post on this day. The more amusing the better.) Thursday Best Times 1 p.m. 3 p.m. 9 … [Read more...]

Advice on Weekend Social Media Marketing

Promoting your books on the weekends can be frustrating unless you know exactly what time you should post, gaining the maximum benefit. Here’s a quick guide… Facebook On both Saturdays and Sundays, it’s best to post before people start their day. This means post before 8 a.m. or between noon and 1 p.m. Twitter People are checking their Tweets in the early afternoon on both Saturdays and Sundays. This means you should be Tweeting … [Read more...]

Sell 1 Million Books

Why do you think this post caught your attention? What made you hurry up and come here? There are three reasons: The post made a direct connection to you. It was made for you! You have a problem and it’s possible this post can solve your problem. Most of all, you became excited! Now think about your books and how you’re marketing to others. Are you doing three things with your posts: Writing posts that make a direction … [Read more...]

Should the FBI Hire Authors?

Imagine this scenario. The FBI needs to safeguard a building for a political debate. They ask you to walk around the inside and outside of the building, then come up with a plan for a terrorist attack. They will pay you good money for this job. Could you do it? Of course you could! Authors are the most creative, imaginative people around! If the FBI needed to uncover police corruption before it happened, let an author write a story that … [Read more...]