Archives for November 2016

Market Your Marketing

50,000 new books are published each month. 25,000 new products are released each year. This doesn’t count the books and products that are already out. All of them are promoting. All are fighting for market share. You don’t have the power or money for market share, so you’re looking for mindshare. This is gaining the attention of readers by spending the least amount of money possible. With thousands of books flooding the market each … [Read more...]

Best Themes to Sell Books

Which theme best describes your book? Taboo: Forbidden, or not discussed openly. Unusual: Interesting, unique, different. Hilarious: Extremely amusing. Remarkable: Worthy of attention, beyond the normal. Secret: Not meant to be known or seen by others. Why were these themes chosen? Because they are the most used themes in marketing. If your book fits into one of those categories, then you’re well on your way to selling … [Read more...]