Archives for June 2011

Selling Books, Part Four: Be Professional

You will sell few books if you are not professional at all times. Authors that are serious about building loyal fans are also experts at being an author. You cannot be an expert, if you are not professional. Not sure? Then wait. If you are not absolutely confident about what you are writing in a blog, Facebook post, or Tweet, then do not write it. The same goes for speaking. If you are not one hundred percent confident in what you are saying, … [Read more...]

Selling Books, Part Three: Building Loyal Fans

There are established authors with publishing houses that have time, money, and influence. If you are a self-motivated author, (self-published) or you are an author at a small traditional house, then how can you compete against the big guns? Remember that the large publishing houses are purchasing shelf space in bookstores and in the mass-market. They are spending $50,000 a month on their top 1% authors. They have staff members that work on … [Read more...]

Selling Books, Part Two: Target Audience

Let me ask you a question. What are the most powerful words in any language? These words are compelling and recognizable, yet exclusive to each individual. These words are distinctive and will catch your attention whether they are written, printed, or spoken. Any guess? The most powerful words in any language is a person’s own name. Companies do everything possible to “personalize” their products and services to each customer. At the very … [Read more...]

Selling Books, Part One: “Titles”

I’m going to start a new series of blogs that focuses on the one thing that pays the bills, which is selling books. So many important factors will disrupt or increase the flow of book sales. I will discuss them all. The title of your book is the name of your product. Serious thought should be put into how and why you gave the book a certain title. Here are some key points to make sure your title is remembered and eye-catching to increase book … [Read more...]

Problem With Young Adult Books?

The New York Times discussed how “Dark” young adult novels have become and that they were “rife with depravity” and “so dark that kidnapping and pederasty and incest and brutal beatings are now just part of the run of things.” This caused a huge battle-type discussion on why young adult fiction is really "Saving lives" for tweens and teens. Young Adult Authors also defended this notion by claiming their readers can learn from their books. … [Read more...]