Archives for October 2010

Unger the Radar

Lisa Unger is an author that keeps things simple. She was (and still is) determined to have a career in the publishing industry. Her simplistic, yet passionate approach can be seen in everything she writes, including her novels and blogs. Authors can and should learn from her example. Lisa Unger is an award winning New York Times bestseller and has been published in over twenty-six countries. Born in New Haven, Connecticut and growing up in … [Read more...]

Quick Marketing Tips

“An original writer is not one who imitates nobody, but one whom nobody can imitate.” Francois-Rene, Vicomte de Chateaubriand   What is the purpose for marketing books and authors?   Know your customers. Find those customers. Reach the customers. Tell customers about your book. Convince the customer to purchase your book. Be able to explain to literary agents and traditional publishers who will purchase your book.  What are … [Read more...]

Bestseller vs Best Seller

There are two types of authors. First, there is the author who says, “I guarantee my book is going to be a bestseller.” The second type of author says, “I am going to be the best seller of my book.” Which type are you?  The fastest way to let someone in the publishing industry know that you are an amateur author is by telling them, “My book is going to be on the bestsellers list.” If you said this to a literary agent or written it in query … [Read more...]

Description (People)

Think about how much you describe something in a book. Here are a few examples: Shapes, patterns, edges, surfaces, textures, size, position, relation, proportion, light, colors, structures, architectural styles, materials, terrain, landscape, climate, clouds, sky, animals, animal traits, animal terminology. Most importantly, you have to describe different types of people. Let me blow your mind with more examples: Attractiveness, perceived … [Read more...]