15 Ideas for Indy Bookstores

February 22, 2012 By 1 Comment
BookstoreFront

Why are board games, puzzles, and trading cards a two billion dollar a year industry? Because you cannot duplicate the experience of playing a board game, putting together a puzzle, or trading cards with your friends. Video games are an extension of the Game & Toy Industry, not a replacement. Amazon and eBooks are an extension of the publishing industry, not a replacement. There are four types of readers: ~ Readers that purchase … [Read more...]

Filed Under: Marketing

Say Goodbye to Marketing, Hello to Fans!

January 18, 2012 By 2 Comments
Two Adults Talking

Since most authors are on their own, that means they have to do their own marketing, which can cost plenty of time and money. Marketing plans frequently fail because most authors do not have degrees in business. Besides reading and writing, the next best thing an author loves to do is stay connected with fans. So, you know what? Say goodbye to marketing and hello to your fans! Relationship Marketing is a way to connect with your target … [Read more...]

Filed Under: Marketing

Blinded By Passion

January 6, 2012 By 1 Comment

You wrote a book. Finished it. And will try to sell that book. You are enthusiastic. Excited. Pumped UP. A big smile is plastered on your face. You are thrilled with the possibilities of your book. Then something happens. Either you begin to receive rejection letters, or book sales are much lower than expected. You try to stay determined and continue the tough fight. In fact, you become obsessed at getting your book into the hands of the … [Read more...]

Filed Under: Marketing

Ten Best Author Investments

January 2, 2012 By 1 Comment

You may have heard that becoming an author is like running your own business. I think that is exactly how all authors should view their career. And keep in mind, a startup business takes seven to ten years before making any kind of profit. (There are ways to speed up the process…See Below.)  Many people that start their own business invest their money on the wrong things, putting the cart before the horse. For example, they may purchase … [Read more...]

Filed Under: Marketing

Authors: Take a look at yourself…

December 6, 2011 By Leave a Comment

I am going to share your last five posts on Facebook with thousands of readers, along with literary agents and publishers. Would that be okay with you? Take a look at the last five things you posted. While you are at it, look at the last month. What kind of author do you see? Now, look at your comments and posts on Facebook and Twitter from the point of view of your readers and ask three questions: “Can I relate to this author’s … [Read more...]

Filed Under: Marketing
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