2014 Awards

Inspiration

Become the Best in a Week

How can you launch yourself into an elite status, starting this week? Here’s a list that will put you in the “Best” category! If you took a 30 minute walk, once per week, you would become one of the healthiest people … [Read More...]

Marketing

Millions of These Readers

Think about what kind of person would want to read a variety of books. There are millions out there, anxious to fill their bookshelves. They can even write-off the purchase of books as an expense. These people … [Read More...]

Untraditional Publishing

$20 Marketing Plan for Authors

There’s one marketing idea that you’ve never tried, nor have you ever thought of doing, yet it is just about guaranteed to sell books. It’s better than anything else you’ve ever done before. Here it is… Pay someone $20 to tell everyone in their phone contact list and social media about your book. Before you roll your eyes and click off this blog, think about it for a moment. Can you imagine if 200 new readers heard about your book today? Would that be worth twenty bucks? You’re … [Read More...]

Path to Readers

Let’s say you were approached by a college that reconstructed their campus. Your job will be to build new paths from the student buildings, across the new park filled with trees, wooden benches, statues and water fountains, to the three buildings that hold classes. What would you do? Most people would map out the paths from the student dorms to the buildings, using the park as a guide. Then create the paths and pave them. However, this is the wrong choice. The answer to building the … [Read More...]

Simplify to Sell More Books

You have 7-8 seconds to keep someone’s attention. (How am I doing so far? Lol) Your marketing, book descriptions, and your stories should have two main themes: Powerful and Simple. Did you know it’s actually more difficult to make a simple marketing campaign for your books than a complicated marketing plan? Anyone can post something people ignore; it takes talent and practice to post something memorable. Here are some tips to keep your marketing simple, so you can sell more … [Read More...]