2014 Awards

Inspiration

MCS BLOG 14

The Answer to Book Sales

Philosopher Alasdair Macintyre said, “In the age of globalization, cultures are not converging. They seem to be growing farther apart.” This means when it comes to products, ideas, point of views, and what to read, … [Read More...]

Marketing

MCS BLOG 10

Comparing Readers in Different Cities: Part II

Let’s focus on one city that has millions of YOUR readers. Here are the deciding factors: ~ An area that has high-income level. (68% of readers live in low-income areas. 85% of readers live in high-income areas.) ~ … [Read More...]

Untraditional Publishing

MCS BLOG 11

Which is Better: Traditional Publishing or Self-Publishing?

Traditional publishing has a marketing plan that they’ve been using for 80 years. They invest their marketing dollars in specific areas and will continue to stick with that trend. Marketing the Traditional Way: ~ Target Market Research ~ Book Conferences ~ Events ~ Book Signings ~ Placement of books in big box stores ~ Placement in bookstores, both chain and local (Especially bookstores that report numbers to the Bestsellers List) ~ Placement of books on the end-caps of … [Read More...]

MCS BLOG 5

Comparing Readers in Different Cities

Let’s focus on one city that has millions of YOUR readers. Here are the deciding factors: ~ The city has a large population of readers that enjoy your type of storylines and characters. These cities are researched based on average age, social trends, behaviors, and ethnicity. ~ The city has a high education rate. Research has shown that well-educated people will purchase 24% more books and read 20-25 new books each year. ~ The city has a mid-high income level. Research has shown that … [Read More...]

MCS BLOG 2

Which Readers Have Value?

The decisions that your target readers make are from their heart, meaning, based on their inner emotions. Readers assign value to every book that they consider. There’s two important questions based on that fact: ~ How will readers see your book to consider it? ~ Why will readers believe your book has more value than the 300,000 other books that had been published this year? You can begin to answer those questions by thinking outwardly. Every reader in the world has a certain value to … [Read More...]